“New dining domes grow covers and spend per head, and delight customers with this new private dining experience”

Challenges

• Fewer covers due to COVID-19 restrictions.
• “Nervous” customers reduce their dwell time and their spend.
• Reduced frequency of visits: meals out are planned, pre-booked and as a result became more of a special occasion.

Opportunity

• You have to work harder for the limited trade there is. You need to create a new dining experience that will get customers coming back for more.
• The key thing is to invest in something that will grow your business after COVID-19, not just to get through it now.

Results

• The domes maximise your unused outdoor space, increasing your covers.
• Domes give privacy and COVID-19 security. Customers could dine with their “bubble” in a bubble!
• Customers love the dining experience – they are more relaxed, stay longer, spend more.
• Customers are happy to eat earlier for the dome experience – you’ll get two sittings per evening even with COVID-19 restrictions.
• To make the most of the dining dome experience, customers usually invite more friends or family to join them – what would normally be a table of 2 or 4, becomes a table of 6.
• Customers will share their experience on social media and via word of mouth. You could incentivise them to do so. Every new booking will ask to be in a dome.
• You’ll be able to charge £25 per hour to be in the dome or better yet, put a minimum spend to use the domes.

To rent, lease or buy our Dining Domes, please call 0123456789 or email Jason at [email protected]